As the market becomes saturated with books published by big houses, smaller presses and selfpublished. However, if youre working with a moderately financed publisher or you dont have a budget for your self published book, you may want to consider a doityourself book tour. What does it take to promote your selfpublished book. In a great new guide for any person who dreams of becoming a successful author, how i sold 80,000 books. Buy other books if you like, but you must read this one. The worst mistake you could make is letting your cover look self published period. You cant fade into the woodwork just because you have a publicist. Sign up for our newsletter to receive free articles, publishing tips, writing. Bookstores are more concerned about your book bringing in an audience than how it was published. Whatever your goals for publishing a book, the way you promote it needs to fit around them.
Aug 03, 2017 papa hemingway once said there is no friend as loyal as a book, and in a 1935 piece published in. Amazon rewrites the rules of book publishing the new york times. Self published authors have more room to play, but thats beyond the scope of this 101 piece. When my first middle grade novel was published, i knew there would be no tour. Notable selfpublished authors dorrance publishing company. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Reading my newly published book, elissas quest, at a local bookstore. Try to only add the books that were written after the author became famous for something else. This summit is where i first learned about michele defilippo and 1106 design. I have promoted authors on book tours for seven years with books in all genres, both fiction and nonfiction. Book cover design for selfpublishing authors rocking book.
Must have book for selfpublished authors everywhere. Following tiresome years writing a book, authors have to face possible rejection from publishers, essentially rendering their writing years a waste. As an authors, you receive a percentage of the sale, depending on how you published your book. With so much opportunity for effective internet promotions like virtual book tours, there are fewer and fewer of the nonvirtual, severalcity variety book tours being offered by publishers. They accounted for a whopping twothirds total romance ebook revenue on amazon, compared to 18% cut for traditional authors. Everyone knows about traditional book tours where authors travel from. If youll be releasing your self published book sometime soon, youve probably wondered whether or not to throw a book launch. Some brickandmortar bookstores have begun offering some of their shelf space, for a fee, to self and smallpresspublished authors who are having trouble getting distribution into regular bookstores. How much does an average self publishing author make on. Selfpublishing wasnt really an issue, i discovered. Blog tours, for the most part, do not sell books, but they do get.
Oct 17, 2011 it is introducing the sort of oneonone communication between authors and their fans that used to happen only on book tours. Yes, the giant retailer sells almost 200 million physical books a year and regularly conducts author events in its stores, but these book events seem to cater only to published authors but guess what. How to set up your own book tour word counter blog. Book tours can be tremendously valuable sales tools. Royalties are money given to an author after a book is published and sold. While he may not be as familiar a name as the big authors. Founded in january 2015, this groups was initially designed as a way for me to support indie authors by reading their work and featuring them on my website. How i sold over half a million books selfpublishing youtube. Amazons kindle unlimited is a boon for some authors the.
The attitude influence by leann shaw selfpublishing news. Arranging your own book tour the writing cooperative. Book pr services smith publicity book publicity book pr. Like other authors on book tour, khars tour evaporated, including book festival appearances, and the emotional effects have been significant, she says. Use our author services for traditional and indie authors to write, publish and market your book. Now you can harness the power of social media to catapult your marketing efforts to the next level. The authors i have worked with have sold as few as a couple hundred c. I hadnt done any talking, the table behind me held a box of books that was. How i sold over half a million books my self publishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have been asking about. He originally self published his first book, eragon, under his parents small publishing company and spent one year touring to promote the book. Reading lists 11 books that prove theres nothing wrong with self publishing sick of the queryandrejection grind. Once a venue says yes, it is your job to promote the event.
Self publishing wasnt really an issue, i discovered. Hollywood actors, talk show hosts, musicians, comedians, anyone really famous. Authors who go the traditional route have an edge over selfpublished authors in regards to distribution to bookstores. Many new authors are so excited about getting published for the first time. These romance writers ditched their publishers for ebooks. What book tours are like in the 21st century the atlantic. Greg strandberg is the author of several novels and nonfiction books. Our fearless leaderreader, madeline mcintosh, gives us a peek at some of her favorite booksnovels, business books, memoirs, and everything in between. Its crucial to get this right, if only because most if not all buying decisions are made before the book is printed. Other enterprises are entirely devoted to paid shelf space. Talk to others who have self published to see whether they felt ripped off, overpromised, overcharged, etc.
Here are 11 self publishing tips and mistakes you need to consider before you publish your book 1. Youll also want to keep building your audience through blog tours, interviews, and media exposure. What advice would you give selfpublished authors about book tours. These days, anyone can sell a book in print or as an e book on amazon, but there are a number of selfpublishing alternatives that can make that possible. Book marketing for authors self publishing through amazon and other retailers by author alinka rutkowska is an almost must have to help people figure out the ins and outs of marketing their books. In light of this fear, many authors take up a suitable alternative. Check out these wildly successful authors who took matters into their own hands. Book cover design for selfpublishing authors how can we help. Id done signings and readings for my four previous books, put out by. Authors, publishers condemn the national emergency library. Your name in print on a book jacket, having your words in print, and the respect of having accomplished publishing your work. If you are going out to sell your book as a selfpublished author, tell why you wrote the book, the effect it had on you and others, and give people reasons to buy the book. Alli has created a resource that seeks to answer any questions you may have about covid 19, from concerns about the impact on events to ideas and news about how the services we rely on are responding.
Awardwinning canadian novelist dianne greenlay shares her experience of three blog tours, to help other self published authors considering using this route to reach more readers i am an author of an ongoing series of books that, while getting. Sure, people have told me they liked the book, but i could have done so much more with it if i took my time. The following report by a self publisher describes how jeannete went about setting up and doing an 8city book tour on her own. There have always been authors who wrote and distributed books despite not being signed by one of the big 5. Reviewed by tracy slowiak for readers favorite 5 stars. Book companies dont do the marketing for their titles like they did ten years ago. One of the biggest complaints i hear from self published authors who found the ultimate book coach after they published their books is, my book isnt selling.
If you are a self published author, you still have to pay the. Lets look at an example and i will explain what i mean. I want to try to help you understand indie author royalties, how many books indie authors sell, what is self publishing success really. Tours are a great way to connect with your readers and technology has made them easier and more cost effective than ever. The cost of the summit was the best investment i could have made in myself.
It is a pity, because there really is no substitute for seeing and hearing an author read. It made an obscure german historical novel a runaway best seller. Cnet s david carnoy discusses the ins and outs of what its all about. This is the place where book cover designers usually write how awesome we are, that we have awards, bestseller badges, and all that jazz. Four tips for indie authors on planning a successful book tour. Jane friedman hosted helen sedwick, a california business attorney, who discussed what every self published author needs to know about taxesan article that traditional published authors would find helpful, too. Shes still selfpublishing, and selling 100,000 books a month. How to find a literary agent for your book jane friedman. The truth is that all publishers will promote their books to some degree, but they have limited budgets just like we do. There is so much available on the internet for ways to promote.
And perhaps more importantly, touring doesnt necessarily translate into better book. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to self publish. Book blog tours that accept selfpublished authors lindsay buroker. Traditionally published authors with at least 1 published book in the u. Up until that time, the cover is the book it influences the trade buyers and, ultimately, its one of the most important factors in encouraging customers to pick up the book and pay for it at the till. How authors are approaching book promotion during covid19. Here are 11 of the biggest mistakes selfpublished authors make. Theyre also expected to have a social media following to initiate sales. Selfpublishing success stories you need to hear about. What you should know about being a published book author. Four reasons to selfpublish your childrens book huffpost. Book tours are a wonderful way to connect with readers. Since my son aged 7 was home for the summer, i made sure to include him as. Premier virtual author book tours provides book marketing services to authors including virtual book tours, author web platform consultation, and.
How much money do indie aka self published authors make. Conferences literary journals and magazines publishers selfpublishers. For publishers, sending authors on tour is expensivethey have to cover transport, meals, and nice hotels. The bottom line is that major concessions will need to be made to meet an expedited timeline, and that will most likely have a negative impact on the quality of the book. If your publisher doesnt supply you with posters of your book cover, have some made runs regular deals. Some academics, such as columbia universitys oliver sacks who is not selfpublished, participate in this initiative to promote their research.
When first started, back in 2001, there were only two games in town when it came to getting your book published. Amanda hocking wasnt discovered by an agent or a publisher. Apr 18, 2020 it takes is a little thinking outside the box and you can market a selfpublished book in creative, affordable and impactful ways. Tour organizer made a snazzy banner for us to use on our own blog sites andor fb pages. For self published authors on a tight budget books for indie authors by michelle emerson. Selfpublishing companies are companies that charge authors a fee to publish their books.
Awardwinning canadian novelist dianne greenlay shares her experience of three blog tours, to help other self published authors considering using this route to reach more readers i am an author of an ongoing series of books. No longer are authors assigned a publicist to arrange interviews and book tours. Selfpublished book skyrockets author to success soon after selfpublishing, people coleen hoover didnt know were downloading the book even after it was only available for a fee. Bernstein, who is taking his latest book, the portal, on tour a virtual book tour, that is. You might have been asking yourself whether its even possible to throw a successful book launch as an indie author. Selling books your guide to writing, publishing and. Six myths and one fact about traditional publishing. Whether you self publish or traditionally publish, much of the logistics and cost of.
Amanda hocking, the writer who made millions by self. If your cover isnt a selling one, chances are, you might have made one of the below. On that day, hocking made her book available to kindle readers on amazons website in her bid to raise the cash for the muppets trip. I was on the eighth of 15 stops on an 11week book tour promoting my.
Forbes takes privacy seriously and is committed to transparency. They claim they can do a better job, or provide greater credibility, or even get authors in front of traditional publishers. I give exclusive distribution to amazon, so i have all of the amazon channels in the uk, france, germany, japan, india, australia, new zealand and canada. Below are three books and they are all about christian romance. This report is reprinted by permission of the author, jeannette belliveau. This is the one that outlines in simple language what the selfpublished author needs to do from writing to marketing to avoid failure. Apr 02, 2020 author ashley woodfolk was supposed to have a book launch party to celebrate the release of where you were everything. Im not afraid to admit the first book i ever published wasnt very good.
Sullivan below trying to get publishing houses interested in your work if you self publish, and do a proper job of marketing, your book may not only achieve success in its own right, but may be picked up by a major publishing house. Today, she is the author of dozens of self published books, which have collectively sold more than 800,000 copies. What selfpublished authors need to know about taxes. Interview with selfpublished author cynthia sally haggard. Book promotion guru john kremer introduces his self publishing hall of fame by writing, you could stock a superb college library or an incredible bookstore just from the books written by the some of the authors who have chosen to self publish sic, then proceeds to reel off the names of 52 famous writers who published their own works, including l. T here is much to be said for self publishing, especially if you have spent a year or ten see michael j. With a diy book tour, you control the budget, the timing and the content a formula that many firsttime authors find appealing when introducing their new book to the public. Not getting an all expense paid book tour isnt a necessarily a reflection of your writing, but more if you have established yourself as a writer. Self publishing made it possible for her to achieve international success without giving up her rights.
Omer is one of a growing number of authors who have found self publishing on amazons platform to be very lucrative. These tips for planning a book tour apply not just to indie authors. While self publishing is mostly present in the anglophone market, there are some authors who are able to be internationally successful. It takes is a little thinking outside the box and you can market a self published book in creative, affordable and impactful ways. How to set up and do a book promotion tour on your own by jeannete belliveau. Dec 05, 2017 i have a unique twist on this authors situation. Whether you selfpublish or traditionally publish, much of the logistics and cost of. Building and supporting a community of self published authors dedicated to both sharing experiences and learning as equals. The site has done more than 100 successful tours, and theres an average of. If youre self published, you dont even have a chance of having someone pay you to tour. Like most independently published authors, i am always on the.
Recently, i had a writer pal over for dinner who complained because her publisher did next to nothing to promote my book. We have expanded to include not only small press poetry, fiction, and nonfiction, but also selfpublished authors. I started doing my own book covers to save money, which is the main reason that i decided to design premade covers, so that i could help out other self published writers and indie authors that didnt have much money to spend on marketing. These tips for planning a book tour apply not just to indie authors but to anyone. Amanda hocking, the writer who made millions by selfpublishing. For example, if you want to make the new york times bestseller list, you have to sell thousands of. He will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about him and his book. Then to see you over deliver when you pay off the promise makes for an insanely valuable read.
U nless you are already famous, author book tours, at least those sponsored by publishing houses, are a relic of the past, along with fountain pens, witeout, and the proper use of the word impact. He had interviews with book publishers, published authors, book cover designers, bloggers, editors, ghost writers, literary agents, etc. Traditionally, marketing your selfpublished work would have been a lengthy and expensive process. But those who are publishing a book for the first time, or who aspire to, might have unrealistic expectations of the publishing experience. Mar 25, 2020 in this weeks selfpublishing news, alli news editor dan holloway takes a look at how covid 19 is changing the way the book industry works. Whether youre interested in ordering a new book cover design or want to make better. Romance writer jean joachim publishes translations of her books in spanish and italian. In came carl hiaasen, who discovered the book and had it republished by alfred a.
The key steps to self publishing in print and as an ebook and how to get your story into young readers hands. You can also list your book with one of the online services designed to connect book clubs and authors is very reasonable. As noted above, a big focus for the copycats is poaching authors who are already published or selfpublished, especially authors whove used author solutions imprints. I hadnt done much longform writing before, and i didnt even let anyone read it before publishing it.
We strive for excellence and maximum exposure for our authors. If you work with a publishing company, a part of your royalties must go the publisher, an agent, and then you. Self publishing is a great way to get your book into the world. Indeed this can be an advantage for authors with something to teach, or those who have. But in their rush to tell the world, they quickly write a bio for social media but forget to do a spellcheck and proofread. Take note from self publishing outskirts press author, david d.
What we can learn from indie fiction authors gamasutra. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that will help an author of a quality book, regardless of how it was published, reach their goals. How to create a book marketing and publicity campaign. How this selfpublished author sold 800,000 copies of her. It is a pity, because there really is no substitute for seeing and hearing an author. The stigma self publishing once had is gradually being shaken off. Aug 01, 2014 self published romance writers are leading the digital book revolution. Similarly, authors have found creative ways to have their entire book tour online. How much money do selfpublished indie authors make. But touring authors around the country is very expensive.
167 295 1441 11 291 867 699 1398 35 704 840 858 834 164 1550 882 819 12 750 280 1517 1619 1419 187 733 661 217 97 531 1329 456 125 656 1274